Last Updated: 16 May 2026
Welcome to DREAMY CAKE STUDIO LTD. This Privacy Policy outlines how we collect, use, store, and protect your personal information in compliance with the General Data Protection Regulation (GDPR) and other applicable UK data protection laws.
1. Information We Collect
1.1 Personal Data
When you place an order or contact us, we may collect the following personal data:
- Full name
- Email address
- Phone number
- Event date, delivery or collection details, postcode/address and recipient details where you provide them
- Dietary or allergen notes, reference links, inspiration images/files and any other details you choose to include in your message or order request
1.2 Usage Data
If you accept analytics cookies, we use analytics tools to collect non-personal information about your interaction with our Site, such as:
- Your IP address
- Browser type and version
- Pages visited
- Time spent on each page
- Referring URLs
1.3 Cookies & similar technologies
We use essential cookies and similar technologies (such as localStorage) to make the Site work and to remember your preferences (for example, your cookie choice). We also store a non-personal preference flag to limit how often we show on-site announcements or special offers (typically for up to 24 hours). You can clear this information at any time via your browser settings.
2. How We Use Your Information
2.1 Personal Data
The personal data collected is used to:
- Process and fulfil your orders
- Respond to your inquiries
- Coordinate delivery or pick-up details
- Improve our products and services
- Ensure compliance with legal obligations
2.2 Usage Data
We use usage data to:
- Analyse and improve the functionality of the Site
- Enhance user experience
- Monitor and prevent potential technical issues
3. Legal Basis for Processing
We process your data under the following legal bases:
- Consent: You provide consent when submitting your personal data for specified purposes.
- Contractual Necessity: To fulfil your orders and provide requested services.
- Legitimate Interests: For the enhancement of our services and Site functionality.
- Legal Obligation: To comply with UK laws and regulations.
4. Data Sharing
We do not share your personal data with third parties except in the following circumstances:
- To comply with legal obligations
- To prevent or investigate potential fraud or security issues
- With third-party delivery services, if required for order fulfilment
- With trusted service providers that help us receive enquiries, understand website performance or communicate with you, where needed for the purposes described in this Policy
4.1 Service providers
Our website forms are processed through Formly.email before they reach our inbox. If you choose to contact us through WhatsApp, Instagram, Facebook, Google Maps or similar links, those services process your interaction under their own privacy terms. Google Analytics is used only according to your cookie choice.
5. Data Retention
We retain your personal data only for as long as necessary to:
- Fulfil the purposes for which it was collected
- Comply with legal and regulatory requirements
- Keep order, payment and customer-service records for a reasonable period where needed for accounting, legal, safety or dispute-resolution purposes
6. Your Rights
Under the GDPR and UK law, you have the right to:
- Access your personal data
- Correct inaccurate or incomplete data
- Request deletion of your personal data ("right to be forgotten")
- Restrict or object to the processing of your data
- Withdraw your consent at any time
- Data portability: Request a copy of your data in a structured, machine-readable format
To exercise these rights, please contact us at contact@dreamycake.co.uk.
7. Security
We implement industry-standard security measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction.
8. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page, and significant updates will be communicated via email or a prominent notice on our Site.
9. Contact Us
If you have any questions or concerns regarding this Privacy Policy or wish to exercise your rights, you can contact us at:
DREAMY CAKE STUDIO LTD
Email: contact@dreamycake.co.uk